Tesla names Ze’ev Drori new CEO
Tesla Motors has been operating with an interim CEO since last August when its founder, Martin Eberhard, stepped down as head of the company. Today the start up that promises to herald in a new era of EV motoring (if it can stay on schedule) announced the appointment of a permanent replacement. Ze’ev Drori will now be at the helm of Tesla Motors as it tries to guide the Tesla Roadster through the production process. Drori has a history of turning around small companies, having founded a computer chip company called Monolithic Memories and later running Clifford Electronics, an automobile security system company, until it was bought by Allstate Insurance in 1999.
We’ve always wondered whether that’s been the plan for Tesla Motors all along: get the all-electric Tesla Roadster to market, build the brand and sell the technology to the major automaker with the highest bid. Bringing on a guy like Drori lends some credibility to that hypothesis, though it’s just as likely Tesla plans to remain independent as it builds an entire lineup of all-electric vehicles in the coming years.
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