Google Buys Doubleclick

April 29th, 2007 admin Posted in Technology |

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Google is to pay $3.1billion for advertising company Doubleclick in a cash acquisition.

Google is paying over 20 times Doubleclicks estimated revenues of $150million. Suggesting that the purchase is being made more for strategic benefit than profit generating.
Doubleclick is a successful and popular advertising company, specialising in banners, videos, search and display ads.

“DoubleClick currently has relationships with virtually every major online publisher and more than half of the online ad agencies,”
says Dave Morgan, chairman of TACODA, a targeted advertising network.



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